The Children’s Community Pediatrics (CCP) branding campaign concept showed the relationship between a child and their pediatrician over the course of childhood. The 30-second spot begins with two parents placing pivotal items on a fridge. It transitions through each placement, giving viewers a sense that their child is growing up. From a child’s first step to walking on graduation day, CCP is there for each and every milestone—just like mom and dad. “Milestone messaging” is read by a voiceover as the spot shifts into a doctor’s office while speaking to the benefits of using the CCP network. Billboards brought the messaging from TV and radio to life, while online ads were placed on Facebook and Pandora to drive traffic to their website. Various print materials were then branded to correspond to the same look and feel as the TV spot, using pediatric lifestyle images.