Fiesta is the leading dinnerware brand in casual tabletop, as well as a consistent leader in bridal registries across America — with over half a billion pieces produced in a rainbow of colors. When tasked with updating their website to match the success of their social media presence — a new vibrant design was created to serve up their customers the fun, festive brand they've come to know and love. Challenged with streamlining the checkout process, organization of the navigation was key. "Dinnerware by Category" and "Dinnerware by Color" groupings allow users to search for their favorite pieces quickly and efficiently — resulting in increasing sales.
Promotional eblasts were also designed to correspond to the new site design.