Avery Dennison Corporation is a global material science and manufacturing company specializing in the design and manufacturing of labeling materials. The company’s products are used in nearly every major industry — including materials for applications, tapes, bonding solutions and more. Tasked with revamping their Starling division, a new approachable website was created to appeal to the crafting market. Style tiles and wireframes were developed before diving into conceptual design. A pattern library was also created to help organize all UI components and elements utilized in the new minimalistic design.