After rebranding themselves with a new name, concepts for logo development were created to bring the “clubhouse” alive with a comforting heart shape in the smokestack of the chimney. Signage pieces were created and installed to update their space. Collateral pieces include a letterhead, business card, envelope, brochure, calendar and donation card. The website design is divided into the three main categories and features the look of the new brand, while serving as a key resource for the organization.